Thursday, March 15, 2007
An Update
Tuesday, October 10, 2006
Health Update
Why Some Doctors Get Sued And Others Don't
If you've read Malcolm Gladwell's book Blink, you'll have heard of this already. If not prepare to be amazed.
"Medical researcher Wendy Levinson recorded hundreds of conversations between doctors and their patients, to find out why some doctors get sued and others don't.
"The answer was three minutes. It turned out the surgeons who had never been sued spent three minutes longer with their patients than those who were sued (18.3 minutes, versus 15 minutes).
"More importantly, they were far more likely to make comments that involved the patient in what was happening, such as "First, I'll examine you, and then we'll talk the problem over". They listened actively and laughed more than the doctors who were sued. The quality of medical information they gave wasn't any better. It was the way they interacted that differed.
"It gets stranger: recordings of doctor-patient conversations were made and the words were removed via computer. All that was left was intonation and inflection - the rise and fall of the voices. Independent judges were asked to rate these doctors for warmth, hostility and dominance, knowing nothing about them but the sound of their voice - not even the words they spoke. They accurately predicted which doctors would be sued and which not."
Jurek's View:
As a patient I can understand that. When you are fragile, you need to feel that you are with someone who cares, someone who takes the time to listen to you, not just someone who is technically excellent. Fortunately, I picked the right type of surgeon.
Now that my health is improving, I'll put on my customer service hat and ask, "What's this got to do with you and your customers?"
Tune in to how you yourself and your team talk to customers and ask yourself, "Is there room for improvement?" Do you take the time to really listen? Is your whole purpose whenever you are with someone, customer, colleague, friend or family, to make them feel better about themselves as a result of being with you? It's a great objective. Give it a go.
I read the extract citing Malcolm Gladwell's best selling book Blink in the ECustomerServiceWorld newsletter. Refer http://www.ecsw.com/.
Tuesday, September 19, 2006
In Defense Of Receptionists
Please don't think that. As I said in response to one of the comments at an earlier posting ('Mixed Reception' 5th August), I have found some medical receptionists to be wonderful.
For example, at my busy little doctor's surgery where they are likely to get people coughing and sneezing and feeling generally miserable, they are consistently superb. Full of warmth and care yet still efficient and effective.
Yet at many, while I'm sure they work hard, they lack warmth and empathy and fail to connect with the people who matter, their customers. Maybe, its because they have been led to believe that the people who matter most are their bosses, the specialists or the hospital administrators. And this may be part of the problem. If it is, the bosses are the ones who need to attend the training programs first.
Another cause may be that they understand their function but not their purpose. Theo Gilbert-Jamison, a senior executive at the Ritz-Carlton hotel group, put it well when he said of hotel receptions, "The front-desk's purpose is not to check people in. That's its function. The purpose is to welcome the customer."
So, what this tells us is that while the function of the receptionist may be to manage the appointments process, ensure all records are correct and the doctor/specialist gets the right information and so on, their purpose to help customers (patients) feel better about themselves. They are really health professionals too, looking after the emotional health of the patients they come in contact with.
Below is a link to an interesting article, 'The Teddy Bear Secret', that includes more of Theo Gilbert-Jamison's wisdom...and mine!
http://www.terrifictrading.com/The_Teddy_Bear_Secret.html
